The U.S. talent shortage is serious, and there is intense competition for professionals in most all sectors and disciplines. Organizations have found that, to continually and efficiently attract and secure strong talent, recruitment strategies must be multi-pronged, utilize the latest technologies, and most recently, include mobile-optimized career sites.
We don’t mean having responsive sites that adjust to the screens of smart phones and mobile devices. We’re talking about having career sites that make it easy for prospective employees to track, explore, and apply for opportunities through their smart phones and mobile devices. These options aren't only important to the younger generations of Millennials and Gen Zs either - all generations want them.
Consider this statistic:
Granted, "active" job-seekers represent most of that statistic. But, it also includes "passively-looking" candidates - those who like their jobs and employers and/or may be "under-employed" and routinely check the job boards to see if something pops out at them. They’re more or less looking out of curiosity yet could be attracted to new opportunities. So, you want to catch those potential candidates too, right? Well, Monster says that’s when a mobile-optimized career site is even more important. You have to make it easy and quick for these professionals to apply to a job, and learn more about it and your organization from their mobile devices. If you don’t, you’ll lose out. - and that's a lot of job candidates to immediately remove from consideration.
If a 90% stat isn’t enough to convince you, here’s more:
For our readers (those involved in our core sectors of construction, facilities, engineering, and real estate development), we looked for information specific to these industries and found that construction and facilities-related roles were among the highest for candidates using mobile devices for job searches.
Think about it - in this day and age, there should be no need for an applicant to have to go to a desktop computer to apply for a job. So, if you don’t have a career site that’s mobile optimized and that provides an easy way for job applicants to apply, what exactly are you waiting for?
Keep in mind that a good career site certainly entails mobile optimization, but there are other strategies that you can implement:
If all of this excites you, here are some sites you want to check out for inspiration:
What the next step? Take a look at your organization's career site from your smart phone or mobile device. Ask yourself:
These are important questions because these elements can stand in the way of your organization attracting strong talent and the right talent. If your site needs work, we are confident that spending the money on optimizing and improving it will surely be worth the time and money.